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Public Relations now days play a vital role in the organization. Almost all large organizations either have a public relations department or outsource their public relations needs to a company. Public relations is seen as a vital part of maintaining the organization’s image and of communicating its message to its customers, investors and the general public also it help to build a brand of the organization. A positive perception of a company or non-profit can increase its sales and improve its bottom line. The functions and key tasks of a public relations specialist can be varied. Hiring a public relation mean to keep you secret in your pocket. The will be always honest and transparent with you. They have the ability to find the story also a new angle for the bad story and also they have skill your story at the top levels. A public relation has good relations with the journalists and media. The main reason for hiring a public relation is that they always thing beyond publicity. When you hire an employee, you only get that individual’s personal experience. When you hire an agency, you get the whole team’s perspective and background.